This beautiful reproduction poster has been re-mastered from an original 1946 advertisement for the 4x4 Willys-Jeep that had recently been repurposed for civilian use. The poster shows the mechanical features, and the varied uses for the versatile Jeep.
The vibrant colors and detail of this classic image have been painstakingly brought back to life to preserve a great piece of history.
The high-resolution image is printed on heavy archival photo paper, on a large-format, professional giclée process printer. The poster is shipped in a rigid cardboard tube, and is ready for framing.
The 13"x19" and 24"x36" formats are excellent image sizes that look great as a stand-alone piece of art, or as a grouped visual statement. These posters require no cutting, trimming, or custom framing, and a wide variety of these frames are readily available at your local craft or hobby retailer, and online. The 24"x36" poster has a 1" white border.
A great vintage print for your home, shop, or business!
HISTORY OF THE WILLYS-JEEP
The Willys MB and the Ford GPW, both formally called the U.S. Army Truck, 1⁄4-ton, 4×4, Command Reconnaissance, commonly known as the Willys Jeep, Jeep, or jeep, and sometimes referred to by its supply catalogue designation G503, were highly successful American off-road capable light military utility vehicles, built in large numbers to a single standardized design, for the United States and the Allied forces in World War II from 1941 to 1945.
The jeep became the primary light wheeled multi-role vehicle of the United States military and its allies, with President Eisenhower once calling it "one of three decisive weapons the U.S. had during WWII." It was the world's first mass-produced light four-wheel drive car. With almost 650,000 units built, the jeep constituted a quarter of the total U.S. non-combat motor vehicles produced during the war, or almost two-thirds of the 988,000 light 4WD vehicles produced, when counted together with the Dodge WC series. Large numbers of jeeps were provided to U.S. allies, including the Soviet Union at the time. Aside from large amounts of 11⁄2- and 21⁄2‑ton trucks, and 25,000 3⁄4‑ton Dodges – some 50,000 1⁄4‑ton jeeps were shipped to help Russia during WWII – against Nazi-Germany's total production of just over 50,000 Kübelwagens, the jeeps primary counterpart.
Historian Charles K. Hyde wrote: "In many respects, the jeep became the iconic vehicle of World War II, with an almost mythological reputation of toughness, durability, and versatility." Not only did it become the workhorse of the American military, as it replaced the use of horses and other draft animals (still heavily used in World War I) in every role, from cavalry units to supply trains, but improvised field modifications also made the jeep capable of just about any other function G.I.s could think of. Moreover: military jeeps were adopted by countries all over the world, to this day – so much that they have become the most widely used and recognizable military vehicle in history.
Dwight D. Eisenhower, who was Supreme Commander of the Allied Expeditionary Force in Europe in World War II, wrote in his memoirs that most senior officers regarded it as one of the five pieces of equipment most vital to success in Africa and Europe. General George Marshall, Chief of Staff of the US Army during the war, called the vehicle "America's greatest contribution to modern warfare." In 1991, the MB Jeep was designated an "International Historic Mechanical Engineering Landmark" by the American Society of Mechanical Engineers.
After WWII, the original jeep continued to serve, in the Korean War and other conflicts, until it was updated in the form of the M38 Willys MC and M38A1 Willys MD (in 1949 and 1952 respectively), and received a complete redesign by Ford in the form of the 1960-introduced M151 jeep. Its influence, however, was much greater than that — manufacturers around the world began building jeeps and similar designs, either under license or not — at first primarily for military purposes, but later also for the civilian market. Willys turned the MB into the civilian Jeep CJ-2A in 1945, making the world's first mass-produced civilian four-wheel drive. The "Jeep" name was trademarked, and grew into a successful, and highly valued brand.
The success of the jeep inspired both an entire category of recreational 4WDs and SUVs, making "four-wheel drive" a household term, and numerous incarnations of military light utility vehicles. In 2010, the American Enterprise Institute called the jeep "one of the most influential designs in automotive history". Its "sardine tin on wheels" silhouette and slotted grille are perhaps even more instantly recognizable than the VW Beetle, and it has evolved into the currently produced Jeep Wrangler still largely designed like the original jeep design.
